Thursday, April 24, 2008

Persuasive Analysis: Verizon Wireless Ad

The advertisement i chose was an Verizon wireless advertising book. They are trying to get
more people to switch to their wireless phone company from their old phone company. They want more people to buy their phones and plans; because they give exceptional reasons to why you should buy their plan and phone: They have the hottest entertainment from mobile TV, music, the latest games, texting, picture, and video messaging, ringback tones, and accessories. They also persuade people by saying there's no other provider behind you like them. They also give benefits to people buying their plan and for customers 65 years and older. To better satisfy your needs they have you pick a plan that comes with many unlimited benefits. What really catches an reader's interest is their slogan to getting and staying connected: 3 easy steps, first pick a phone, secondly pick a plan, and thirdly make it yours.
The fallacies that Verizon Wireless uses is the Faulty Analogy consumption because using phones besides makes a point, use them to text friends, listen to music, watch videos, send emails, and search the web. Another appeal that is included is appealing to the crowd. Verizon Wireless appeals to the crowd with their logo "We're not satisfied unless you are",also the quote "So now you don't have to take our word for it that we're America's most reliable network. Take this test drive and see for yourself".
One more fallacy that is described is Sweeping Generalization, because Verizon Wireless conclude that since they are America's most reliable wireless network, you can make calls,send emails, and download files on their network.

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