The advertisement by Direct TV attracts customers by adding "Why settle for cable"? Then they begin to list other channels that they don't provide you with as being free for 3 months. Enjoy 100% digital quality picture and sound on every channel. Direct TV beats competition because they compare themselves with regular cable on a yes/no chart and the majority of the questions Direct TV can fit.
The analysis of persuasion used was Appeal to Authority. Since Direct TV is America's #1 satellite TV service, many people are going to try or either switch to Direct TV. Basically in other words if its good enough for America then its good enough for another person who thinks other wise. The advertisement uses a little Tautology because they offer a great deal that's too good to be out for long. So what Direct TV is saying is you have local ordinary cable, take this great offer with many free benefits, if not you will be disappointed because this is the only good offer that you will get a chance to see from them for a while.
Direct TV also uses Inconsistency because it uses an chart that is self explanatory reading it, you can conclude that Direct TV beats the competition, don't think so, compare us with others for yourself and see if you get the same or better offer.
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