Persuasive Analysis: The African American Youth and Alcohol Advertisement

This African American youth and alcohol advertisement recalls years back later about African American youth use of alcohol which is the drug most widely used by them. African Americans age 12-20 are most likely to drink because percentages of them saw advertising of alcohol in magazine articles of beer, for distilled spirits, and malt liquor. In the year 2004, African American youths saw more alcohol advertising in national magazines than youths in general. Over 200 ads of alcohol in magazines were seen by a majority percentage of African American youths. Youth exposure to alcohol advertising on the radio per capita than youth in general. Since then 39% of African American teens ages 12-17 are among the most frequent viewers of cable TV. Rap music videos were analyzed for a study published in 1997, they contained the highest percentage of depictions of alcohol use of any music genre appearing on MTV, BET, CMT, VH-1.
Analyzing this advertisement this component uses the fallacy damning The Source because it attempts or does refute the argument by indicating the source of the argument. This article basically offends these music genre channels because it states “Rap music videos were analyzed for a study published in 1997 contained the highest percentage of depictions of alcohol use of any music genre appearing on MTV, BET, CMT, VH-1.” The advertisement made these channels look bad because concerned parents were reading and that basically took effect as the viewer ratings decreased.The advertisement also uses Appeal To Authority” because since African American youths 12-20 were watching BET, their commercials were using alcoholic advertising as well as rap videos which encouraged these kids to drink. In the 2004 National survey on drug use and health, 19% African Americans between the age of 12-20 used alcohol in the 30 days prior to the survey compared to the 32.6% whites, and 9.9% of African American youths reported “Binge” drinking.